Per believes it’s important to focus on maximizing possibilities rather than minimizing risks. Over the years he’s spent working with early-stage investments, he’s learned not to wait for problems to show up. His advice is to make sure you always have a backup plan ready to go. Per gravitates towards investments with a highly technical nature, including the Internet of Things and other emerging technology. But the most important thing for him is finding an idea he can relate to, be it solving the future energy demand or making people happier.

Per joined Industrifonden in 2014. He started his career as an IP consultant, moved into robotics and automation and then later joined startups Proximion Fiber Optics and Mamea Imaging where he held different senior positions. Since entering the venture capital industry in 2008 he has gained years of experience from board management. Recent experience from exit processes includes Movimento, sold to Delphi Automotive, and Fält Communications, sold to Telia. Per holds a Master of Science in Engineering from Lund University.