Markets, such as industry, energy, cities and real estate) react very positively and are much more ready to adapt solutions, expressed in a clear growth trajectory. However, the markets are far from being globalized. Most cleantech companies eschew a global presence in favour of their domestic market, which means they remain dependent on said single market and thus are more vulnerable.
Not only is this behaviour economically inefficient but considerably slows the process of achieving real positive climate and environmental impacts otherwise propelled by global dissemination. It is therefore important to establish solid pathways for advancing the internationalization of cleantech solutions.
The EU/US Cleantech Growth Project is designed to provide an efficient solution to this and will create long-lasting and resilient trade synergies as well as positive outcomes in battling the climate and environmental crisis.